advertizing advertizements

“If you really want to touch someone, send them a letter”

This advertisement was very creative as well as visually appealing. This is a perfect example of good advertising as it’s:

1. empathetic

2. meaningful

3. respected & understood

This Australian Post Office ad has universal meaning, which is something difficult to achieve. Many people don’t even remember the last time they received a hand-written card or letter in the mail. This type of personal communication is losing value in our new age of technology.  Living in a society that moves at such a fast pace contributes to the fact that people are losing touch with one another. The impact of emails, text messaging, and social media sites like Facebook, Myspace, and Twitter, have all contributed to the death of the intimate relationship between the pen and paper. Interpersonal relationships are being distorted as well because people are forgetting the value and importance of the most important assets in life, which are ONE ANOTHER. So next time you want to send someone a happy wish, you should do so through the form of a hand-written card, letter, or note. You’ll be surprised at your own secret artistic side and amazed that you’re better than Hallmark’s pre-determined greetings. You will be adding an extra sprinkle of importance to your current relationship with that special person through your own self-branding.