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Dove: UNDER PRESSURE

There are many advertisements out there today that show young girls and women unrealistic ideas of what beautiful is and what it’s supposed to be. Unlike a lot of companies in the media today, Dove is looking to change the demented beauty standards we have. Dove, a personal care brand offering products such as deodorants, body washes, lotions, moisturizers, hair care, facial care products, and varieties of beauty bar soaps has an outstanding advertising campaign. They are trying to change these unrealistic beauty standards through their worldwide “Real Beauty” campaign launched back in 2004. This marketing campaign was done in an assortment of forms which included advertisements, videos, workshops, and events.

There are many advertisements out there today that show young girls and women unrealistic ideas of what beautiful is and what it’s supposed to be. Unlike a lot of companies in the media today, Dove is looking to change the demented beauty standards we have. Dove, a personal care brand offering products such as deodorants, body washes, lotions, moisturizers, hair care, facial care products, and varieties of beauty bar soaps has an outstanding advertising campaign. They are trying to change these unrealistic beauty standards through their worldwide “Real Beauty” campaign launched back in 2004. This marketing campaign was done in an assortment of forms which included advertisements, videos, workshops, and events.

The campaign featured normal women on billboards of different shapes and sizes. It was shot by a fashion photographer using ordinary-looking people instead of models. They went away from the “Supermodel” looks to look at real beauty with their advertisements because women used in most advertisements and commercials are not real everyday women. Dove wanted to put women on billboards that were “fat” and “old” because that is “real beauty”. The beauty they’re looking for is within people’s imperfections. If you walk down a New York City street, you will see real individuals, not numerous perfect women. That is why Dove’s “Real Beauty” campaign used one of the smartest ideas ever which was to challenge the usual supermodel image.

Why is this advertisement effective?

1. Informative to the viewer

2. Successfully promoted the product

3. Persuasive to the viewer

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  1. rasperita posted this