Margarita Makovetskaya. NYC. Creative writer with exquisite taste who likes to think outside of the box and has a fancy for art in all shapes, sizes, & locations.
As we live in a world impacted by mass marketing, it is key to develop marketing techniques that can effectively influence consumers by building trust and forming a relationship with them. Good advertising has the ability to touch both the mind and heart. It's a type of communication development process that has a societal impact as it can help one better understand consumer culture and its profound impact on both a person’s character and society. In sum, this blog is dedicated to sharing advertisements that are worth a second glance as key values and lifestyles allow for the development of advertisements that are meaningful to people.
BEAUTY DOESN’T HAVE TO BE DEFINED BY THE SIZE OF ONE’S JEANS
This is a banned advertisement made by The Body Shop of Ruby, an anti-Barbie spokesperson. This banned advertisement was forbidden to be hung up as complaints of overexposure and nudity were uttered in both the US and China.
Challenging the usual supermodel image:
A lot of advertising today has damaged beauty standards. The media has created unrealistic standards of what “beautiful” is and spread it all over like Swine Flu. Not only do individuals accept these unrealistic commercials but they also have adapted this new corrupt concept of what beautiful is. Today’s advertisements constantly provide viewers with women who fit this new idea of “bodily perfection”. These females comprise of perfect flat stomachs, skin, hair, and height which cause negative psychological effects, especially in young females. Even though it’s a known fact that the supermodels used in ads are extremely photo-shopped, the idea of what beauty is has stuck with the entire world.
These days, if a woman is not the size of a toothpick she is automatically labeled “fat” because she doesn’t look like the perfect girls used in the advertisements. These unrealistic standards of beauty need to be stopped because they put a tremendous amount of pressure on women. The advertisements using these perfect women are causing real women to be more self-conscious about their bodies and looks than they already were. It also takes away the excitement to actually purchase the product being offered in the first place. Advertisements are so wrapped up in the supermodel putting on a show these days that viewers can’t tell whether they’re offering a product or an eating disorder.